"How Do You Do It ?" : Video captured by Cindy Royal on 2/24/10 at Emo's, Austin TX
Based on my favored pop/rock tendencies, I should have been an instant fan of Quiet Company. I can admit that this was not the case. This does not mean that I ever hated or completely dismissed them. I sort of filed them away in the back of my mind to revisit later. Things started to turn in the right direction when I saw them at Beerland last July when they shared a bill with one of my Austin favorites, Built By Snow. I did proscratinate for reasons I don't recall at the moment to see them perform again until Free Week back in early January. It was absolutely freezing that night at Emo's so my patience paid off in waiting for their set. The musical lightbulb in my head finally lit up and declared "Yes, I like this band !"
What do I like about their songs ? Pardon me while I borrow some words from one of my all time favorite songwriters, Neil Finn (from Split Enz and Crowded House if you didn't already know). In an interview, he listed several ingredients for a good song : 1) seamless melody and hooks 2) texture and atmosphere 3) subtle lyrics 4) light and dark moments.
Quiet Company have become one of those bands I'm eager to recommend to friends. If you like the song above (How Do You Do It from their new EP, Songs For Staying In), I hope you'll pass on the good word and recommend them to your friends.